ACNE PAPER 18

For the launch of Acne Paper 18, We were tasked with transforming Pablo Bronstein's cover artwork of a blue celestial villa into both an impactful display moment and a home for the books themselves.

A series of bespoke stainless steel book holders were designed and crafted to accompany the enlarged cover artwork shelving units, complete with pitched roofing elements that brought architectural sophistication to the launch across Acne Studio boutiques and exclusive pop-up locations such as Harrods in London.

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CREATIVE DIRECTION
RETAIL ACTIVATION
OBJECT DESIGN

Form and function meet in playful sophistication - transforming cover art into sculptural book displays.