The brief for Red Bull's Energy Zone was simple - create the place to be with the best seats in the house at Listen Out Festival 2024, bringing VIP exclusivity to the masses. While festivals are often overlooked as fleeting events due to their transient nature, they bring communities together in ways that create authentic opportunities for connection.

The solution delivered a fit-for-purpose dual-story structure providing sweeping festival views, clad in a geometric graphic scrim façade giving it an unmistakeable Red Bull brand identity from near and far. Tangible moments of energy and engagement came through a trampoline photo activation that combined simplicity and nostalgia with Red Bull's signature vigour.