An ethereal holiday pop-up for Diptyque's 2023 holiday campaign "The Spirit of the Dancing Flame." An abandoned retail space in Marylebone provided a site to experiment with a full-scale experiential takeover. Cascading red textures enveloped guests while metallic elements and recessed lighting bathed the environment in an otherworldly glow. Steeped in deep crimson tones and flashes of gold, the organic curves of the space echoed dancing flames to create a choreography of light and shadow.