A vibrant yellow brand takeover for Snapchat Summit Sydney, bringing digital innovation into physical space. The activation featured an AR basketball court where guests could shoot hoops through Snapchat Spectacles, alongside a pop-up bodega stocked with Snapchat products and curated takeaway goodie bags. Bold branding unified the experience across multiple touchpoints—from custom basketballs and branded merchandise to the distinctive bodega storefront—creating a snap-worthy environment that celebrated Snapchat's playful energy while connecting authentically with attendees.