A global pop-up rollout exploring the transcendent Karl Lagerfeld and Cara Delevingne collaboration through retail environments that challenged conventional visitor expectations.

Leading the creative vision and guest journey, we collaborated with friends at Pretty Lucky Studio to create a solution that integrated striking sculptural retail installations with AR treasure hunts spanning locations across the globe, including Galleries Lafayette and Dubai Mall.

The WebGL-hosted experience ensured universal accessibility while bold physical environments created Instagram-worthy moments that bridged digital interaction with retail theatre.