An immersive brand experience for the launch of Aveda Invati Ultra product range. Enveloping guests in Aveda's sanctuary of wellness through layered sensory storytelling. Each element woven into a harmonious journey underpinned with Aveda's essence.

Overseeing the conceptualisation and creative execution at Studio Messa including catering, floral and AV elements by collaborating with specialist partners to craft plant-forward cuisine that echoed the brand's botanical philosophy, curated living installations of native moss and sculptural florals, and orchestrated cascading gradient lighting that painted the space and surfaces in sunset-to-twilight hues.